Weezer ~ Island In The Sun
“This brand is powered by passion for everything art and entrepreneurship. With zero experience in starting a business, I jumped in head first and always held premium product at the forefront.”
-DeVo, CEO Nathan DeVaughn
“The painting is fun – but the real mission is to unleash the creativity in everyone.”
Nate is one of my best friends from college. Our group was tight knit and strong, consistently supporting and empowering each other. Providing constant reminders that we were capable of anything – traveling the world, relocating and adapting, obtaining the job of our dreams, and of course, if we couldn’t find it – starting our own companies.
Nate did just that. He posted one simple photo of a design on Instagram, never imagining it could amount to what it soon became.
Everyone has their own story, and their own way of telling it. What Nate has done with his brand is allow his customers to access these stories through art, clothing and style. DeVo Customs allows you to step up and be creative, working alongside Nate throughout the entire design process, watching your vision come alive. The coolest part? Well afterwards, you get to wear it!
With over 300 hand painted jackets, flannels, hoodies and shorts – Nate now has many stories worth tunning in on. As he absorbs new creatives, he empowers each and every customer to spark their own idea and together they work towards a new vision. A new DeVo Custom piece.
My heart glows brighter when I am wearing something I am proud of. At peace knowing where that item came from. Who sold it to me? What did they look like? Who was standing alongside me when I purchased it? How was the store interior designed? What country was I in? What city? When I walk into my closet, I am able to pick up every single article of clothing and remember the story lying within the threads. Whether it is a place or a person, a memory or a gift. I associate everything I own with a special moment. This is what fashion means to me. Style should reflect individuality, it isn’t found on the overstocked shelves of the nearest crowded Zara.
My goal is and always has been to educate and spread awareness whenever I can. I crave for people to care about the origin of the clothes they wear or jewelry they own. Where their clothes come from, who made them and why? How were they made and in what region of the world? Whose hands touched the fabric before your own? I believe when everyone wakes up and realizes their shopping habits matter – a positive change can occur in people’s spending motives. We often get stuck in the frightening headspace lie that our individual actions do not count. Maybe that they will not be noticed or could not possibly matter. Oh my goodness – what if everyone thought this way? The exact opposite effect could take place, if everyone shared the mindset that they were infact capable of changing the world within their mundane everyday actions.
By supporting Nathan DeVaughn, you not only support a bold young creator, but you are supporting a determined hardworking father. You are supporting a small business, a family. You are taking your money away from the greedy corporate chaos.
Thank you Nathan DeVaughn, for creating something I can proudly wear. I would support you over factories any day.
Here’s how the epic magic happens..
1. Send Nate a garment of your choice. Jean and flannel fabric work best! ( preferably vintage/thrift found – more loved, less sweat shop support )
2. Design, create and send Nate your unique inspiration. I created a mood board for him to start from, making it easier to gather the exact look I was going for.
3. He will then create an epic one-of-a-kind masterpiece & ship it back your way. All paint used is %100 HAND-Washable.
4. Simply contact him through Instagram DM regarding paintable garments, shipping and payment options. Instagram – @DeVoCustoms
Feel free to reach out to either Nate or I with questions! DeVo Customs Instagram Page
Your dollar is a vote. You decide where it goes, who it supports and how it impacts the world.
I wanted Nate and I to create a DEVO that spoke to me and represented my journey leaving Portland, Oregon and venturing wide eyed to the unknown of Los Angeles. I set out to search for the perfect vintage jacket around my Hollywood home, eventually finding this amazing baby blue crop for the cheap price of $13. I wanted to feel both Portland and LA when wearing my handmade design. The bicycle, rose, and coffee cup symbolize my home in Oregon. Bikes transport you around the rainy city of roses while you balance your local sustainably sourced cold brew in your wicker basket, of course. The Volkswagen camper, sunglasses, and palm tree represent the sunny paradise that is California. I had dreamt of moving to California for too long, and these images were always floating around in my mind..still working on saving up for that bright yellow camper van.**
I had searched for the perfect pair of jean shorts to send to Nate and I struggled to find the exact look I wanted without compromising my ideal fit. So, I mailed him my most prized perfect fitting Levi’s. I’ll admit I was nervous. I loved these shorts, and I didn’t know if I wanted to alter them with paint. Wow, am I happy I did! If you don’t want to go out and purchase something – send Nate something you already own and love. Trust me – he’ll only enhance it.
PHOTOGRAPHY: JACOB DANIEL PALMATIER